Discover the Power of Google My Business for Home Service Businesses
With most potential consumers and users relying heavily on Google to discover various products and services in their region, no home service business owner would want to miss out on creating a robust online presence.
With most potential consumers and users relying heavily on Google to discover various products and services in their region, no home service business owner would want to miss out on creating a robust online presence. Whether a plumber, electrician, HVAC contractor, landscaper, or roofer, every local business should focus on gaining potential clients and customers through the most popular search engine.
Google has various free tools to help businesses gain higher visibility on the search engine. Google My Business, or GMB, is a free internet-based service allowing local businesses to market themselves and manage their company's appearance across Google. Optimizing the GMB listing and page will help a business stand out.
Here are the top benefits home service businesses can enjoy by utilizing GMB:
Cost-effective and simple to use
The primary advantage of GMB is that it is a free tool with a user-friendly desktop and mobile interface. These features make it a valuable addition to any home service business's marketing strategy. Creating, optimizing, and managing a GMB listing is not time-consuming. GMB is a valuable resource for small, local businesses with a tight marketing budget.
Help get visibility on maps and local searches
The GMB tool enhances the company's search visibility. When a user searches for anything, GMB listings appear in local searches in Google map results and Local 3-pack areas above the organic results. It allows the business to enjoy more visibility. Potential customers will be more inclined to use their product or service as the user can see all the relevant information at a glance, facilitating decision-making. Verifying, updating, and optimizing the information through GMB can help a home service business appear in the Google local pack and get significantly higher clicks. Updating GMB posts regularly with relevant content keeps the profile active and can help achieve higher rankings when coupled with SEO techniques.
Allows users to leave reviews
Most consumers today (about 90%) check reviews online before opting for a product or service. Online reviews account for 10% of how search engines rank results. Positive reviews help build customer trust, improve local SEO, drive sales, and understand customers' positive or negative views about a brand. Another benefit of GMB is that it makes it easier for customers to leave reviews of any product, service, or business. Use this GMB feature to make it faster and easier for customers to decide.
Help display useful information
GMB gives home service businesses a local listing platform to display the latest information, which is helpful for their potential customers and clients. A GMB listing shows them the most updated info like the business name, address, phone number, recent images, opening hours, reviews, website URL, hours of operation, category, and GMB posts. The users can view all information without visiting the website, saving them the time needed to make crucial decisions.
Provides valuable insights
GMB is a valuable tool with features that provide businesses with valid data to help understand the market, target audience, and competitors. From the number of views, search queries, and assessing customer engagement to analyzing the audience and showing the number of clicks on the website, all the data provided by GMB is highly beneficial for businesses to make decisions and create strategies.
Every home service business should make GMB a vital component of its marketing strategy to increase its visibility, reach, and profitability. Setting up and optimizing the GMB profile will help appear higher in the search rankings and boost local presence cost-effectively.
Leverage this tool in the business
Contact an experienced digital marketing company if one needs assistance creating a GMB page or improving the listing's ranking in local searches.
Green Thumb Local creates powerful online advertising and brand management for your local business. If you want a fully customized web presence without the hassle, call 480-360-0101 today!
