How Good Web Design Improves SEO
Websites need to be as user-friendly as they are SEO-friendly, and that’s where excellent web design comes in.
Everyone wants their website to rank high in search results. SEO (search engine optimization) strategies are essential to this aspiration. Although the design aspect of a website also plays an important part, it’s not all about the visuals. Websites need to be as user-friendly as they are SEO-friendly, and that’s where excellent web design comes in.
Here are some ways good web design improves a website’s SEO ranking:
Better user experience
Good web design boosts SEO ranking, and bad design hurts it. For example, a poorly designed website that takes forever to load will annoy visitors and make them leave. On the other hand, a well-designed website keeps users and engine crawlers on the page.
Builds trust with visitors
SEO is all about content. No one will read the content if the visuals are bad. Good web design builds trust with users, so they stay longer on the website. Boosting the time users spend on the website increases the SEO ranking and conversion rates.
Crawlers navigate easily
Designers are usually concerned about the user experience, but making it easy for search engine crawlers is just as important. Good web design helps crawlers index the website, which boosts SEO rankings. Every design aspect should be distributed on the pages so crawlers can do their job quickly.
Faster conversion
Site architecture and page speed optimization have a significant influence on SEO. Keeping the site navigation simple helps visitors find what they need quickly, leading to conversion. Adding a sitemap to the website allows users and crawlers to find what they want. This generates high-intent organic traffic and eventually leads to conversion.
Increases loading speed
Another designer aspect that influences SEO is page loading speed. A good web design distributes the page content in ways that optimize the time needed for a site to load. Poorly distributed content, like too many images on a page, can lead to slow page loading. This damages SEO, leading to fewer visitors who leave the website.
Affordability
SEO is an inexpensive strategy. However, incorporating SEO-related practices in web design can considerably affect the website’s overall performance. This is because web design-related SEO only requires knowledge of the current trends and an understanding of the nature of the user experience.
Help visitors find what they need
Good web design improves SEO and leads to more conversions. Web design has a significant role in navigating human and non-human traffic in the digital space. Misleading them with confusing design leads to loss of traffic and SEO ranking.
Consult a professional
Combining marketing and web design delivers the best results when done by a professional team. Hire expert web designers with marketing experience to optimize website design for improved SEO and grow an online presence.
Green Thumb Local creates powerful online advertising and brand management for your local business. If you want a fully customized web presence without the hassle, call 480-360-0101 today!
