Local SEO For Electricians: The Importance Of Hiring The Right Local SEO Company For Your Electrical Contracting Business
Local SEO is essential for any electrical contracting business. Here's why an electrical company must work with the right local SEO company.
As the number of homes around the country increases, so will the requirement of electricians. It's estimated that the employment of electricians is expected to grow 8% from 2019 to 2029.
While this is great news, it also means that competition among electrical companies will increase in the future as the market starts getting crowded. It's essential to stand out from the crowd and grow a visible presence in such a situation.
Only then can a business or brand grow and generate sales. Getting listed in Yellow Pages is a thing of the past, and now everyone uses Google to look for local businesses.
Every month, over 200K searches are conducted across the US for "electricians near me."
Image via SEMrush
By optimizing for local SEO for electricians, a business can access the "targeted" traffic.
But why should one invest in local SEO?
While Google Ads can help generate traffic for keywords like "affordable electricians near me", "find electricians near me", "circuit breaker repair", "best electricians in the area", etc., the cost-per-click for these terms is low.
By investing in local SEO, a company can get targeted traffic without paying for it continuously. Here is how to leverage local SEO for an electrical business and generate sales.
What a Local SEO Campaign For An Electrician Will Involve:
SEO Analysis & Audit
If a business already has a website, the first step is to analyze it to determine where it stands. For the SEO analysis and audit, here are some parameters that need to be checked:
Does the business have a Google My Business listing?
How much traffic does the website get every month?
What is the average session time and bounce rate?
How many ranking keywords does a website have?
How many backlinks does the website have (Both follow/not follow)?
Are the business address and contact information updated on the website?
Are there any 404 pages on the website?
Are there any broken links on the website?
Is all the information updated on social media?
By answering these questions, you'll have a good idea of where the website currently stands.
What about the competition?
Analyzing the website is good, but it's also essential to conduct competitor research before starting with local SEO for electrical business. By doing competitor research, business owners can get a good idea of their strategies. Based on them, they can figure out what they need to do to outrank them.
Some of the things that a business owner should do when it comes to competitor research are:
Check their target keywords and traffic
Identify their backlinks and the sites linking to them
Find out their blog and website topics
How fast does their website open?
Is the website mobile-friendly?
Do they have a social media presence?
Even if someone doesn't have a website yet, it's critical to conduct competitor research to find the next steps to grow your electrical company online through local SEO.
Keyword Research for Electricians
The next step is to find relevant target keywords for the electrical business. It's important to look for the right target keywords to optimize the website content. The website will rank for those keywords and generate targeted traffic.
As an electrical business, the target keywords will likely contain phrases like electrician, home electrician, home wiring, electrical work, etc.
So, how can a business find relevant keywords?
Use keyword research tools like Google Keyword Planner, SEMrush, and KWFinder. For conducting keyword research, enter a primary keyword. Enter any of the terms mentioned above, and the tool will come up with a list of related keywords. From these related keywords, pick out those that have a high volume of traffic and low competition.
Incorporate these keywords into the website content and blog posts. While adding the keywords, make sure to incorporate them naturally and don't overstuff them. Keyword insertion that sounds too forced can backfire and may lead to Google penalizing the website.
On-Page Optimization
A business should also optimize web pages for the following parameters:
Page loading speed: Improve the website's loading speed to ensure that the visitors don't have to wait long for the site to load.
Internal links: Add links between different website pages to make it easier for visitors to navigate the website and speed up indexation.
Mobile-friendliness: Adopt a responsive design approach when building the website to make it easy for visitors to navigate it on their mobile devices.
Keyword insertion: Incorporate the primary keyword in the page title, meta description, and the URL.
Image optimization: Incorporate the target keyword in the images' alt text.
Outbound links: Pay attention to outbound links. Linking to other high-authority websites in your niche can help build website authority and improve the website's SEO.
Link Building
Off-page SEO deals with all the optimizations that occur on websites other than yours. Link building is how a website can get links from other websites in the same niche. When a website gets links from high-authority websites in the electrical niche, it will build its authority, help the website rank higher in searches, and generate significantly more traffic.
Publish guest posts on high-authority publications and link them back to the business website for link building. Alternatively, find broken links on other websites and approach the webmasters to replace those with a suggested resource.
Google Maps Optimization
When they create a Google My Business listing, they'll be able to appear in the Knowledge Graphs or Google Maps results. If a business owner hasn't made a Google My Business listing yet, they need to create one to get started.
Image via Google
To list a business on Google, they'll need to enter information related to it, including details like the business name, occupation, phone number, address, and timings. While entering company information, make sure that it's accurate. Ensure that it is consistent across the website, social media, and Google My Business listing.
Google emphasizes the consistency of NAP (Name, Address, Phone) across multiple channels because it is the primary information needed to get in touch with your business.
Why Is It Important To Hire The Right Local SEO Marketing Company?
While local SEO for electricians may seem like something that can start doing all by without assistance, many factors need to be managed. Link building requires a consistent, long-term effort to create high-quality content regularly. An SEO company can help a local electrician optimize its local SEO and rank on Google to drive traffic. Utilizing a marketing company means that a business can concentrate on providing services to customers.
However, one needs to be careful when selecting the local SEO marketing company for one's business. Some agencies tend to use black hat SEO techniques to grow traffic. These methods include linking to spam websites and stuffing keywords, which harm the website's reputation.
Thoroughly assess each SEO agency to figure out if they are experts in the field and use legitimate ways to improve your website SEO. It can be difficult to identify legitimate marketing agencies, which is why we've put together a list of questions that anyone can ask the company.
Questions Electricians Should Ask Local SEO Company
Here are some of the questions that a business owner can ask potential local SEO agencies:
Past projects: Inquire about their past projects and ask them to showcase their studies. Also, check if there's any case study from the electrical industry.
Monthly reports: Ask if the company provides detailed monthly progress reports.
Link building approach: Ask the company about the strategies that they employ to build links. If you're already working with them, ask about the type of links they built for the website, and check those links to see if the majority of them are from non-relevant sites.
Content approach: Inquire how the local SEO company is using content to grow a brand or business. Are they using a blog or publishing only guest posts?
Keyword rankings: Ask how many keywords the website currently ranks for and the ranks of each keyword.
Website traffic: Inquire about the website traffic and its sources.
Strategy: Finally, ask the company about their strategy for growing the website's traffic through local SEO. Ask them to explain this in layman's terms.
Final Thoughts
For an electrician or electrical company, it's essential to get listed on Google to improve the chances of getting contracts. For this, create a Google My Business listing and also consider making a website.
Optimize the website for both on and off-page SEO. If the business already has a website, it's critical to analyze and audit it to determine what needs to be changed. It's equally important to conduct a competitor analysis to find competitors' strategies and improve them.
It's recommended to hire a local SEO agency to help a business or brand grow online. However, make sure that you ask the right questions and assess them well before proceeding with the contract.
About Green Thumb Local
Are you a home service provider business and stressing about how to grow your business? Green Thumb Local is a one-stop solution for SEO and local online marketing. We have helped hundreds of electricians, plumbers, HVAC, and contractors. Our expert team and technology provide a client-first experience, data-backed strategies, and results that impact the most critical metrics of a business.
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Green Thumb Local is powerful online advertising and brand management for your local business. If you want a fully-customized web-presence without the hassle, call 480-360-0101 today! We offer a no-contract free trial.
