Ways to Boost a Home Service Businesses Online Presence

When owners look for home services online, they want a business nearby.

Homeowners prefer working with a well-established company for services such as plumbing, electrical work, and cleaning. In this digital era, the internet is the most convenient place for them to find such a business. As such, it pays well for a home service business to rank highly on digital platforms.

Here are some tips for boosting a home service business's online presence. 

Pay attention to local search engine optimization

When owners look for home services online, they want a business nearby. After all, if a home service company is five states away, it isn't helpful. To get the most relevant results in search result pages, it's not uncommon for them to use keywords like "plumber near me" or "electrician in Arizona."

So, when building a search engine optimization (SEO) strategy, focus on keywords specific to the home service business's area. 

Have one-on-one communication with customers

Building trust with customers is paramount to the growth of a home service business. One way of doing this is having direct communication with them. Add a live chat on the business' website and create social accounts. Existing and potential customers can privately or publicly ask questions, receive responses, and give service reviews. 

Through these interactions, a business also receives useful feedback that can reveal areas where it's performing well and those that need improvement. This practice cultivates a good reputation, attracting more leads and conversions.

Add video content to the marketing mix

Videos appeal to the viewer's audio and visual senses. As such, their content is easy to remember. Videos also pass across a message more effectively in less time. Lively videos are also more likely to create engagement and attract more leads to a business's socials and website. 

The trick, however, is to keep the videos relevant to the business services and potential audience's pain points. Lastly, aim for videos that are no more than 10 minutes long and shareable across platforms such as YouTube, Instagram, Facebook, and TikTok for a wider reach. 

Create a website suitable for any device

The user experience on a business website can determine whether a lead may convert. For instance, if a website is not designed with mobile phones in mind, it might load slowly, and some content might be cut off and overlap.

Consider mobile and computer users when designing the website to avoid such a scenario. Smooth navigation, engaging content, and clear call-to-actions reduce bounce rates and motivate leads to action. 

Generate more leads and conversions

Being online alone is not enough for a home service business that wants to boost its online presence, so adding the above mentioned methods to the marketing strategy should be a top priority. Businesses struggling in this area should look for professional help, as the payoff for making these updates can be substantial. 

Green Thumb Local creates powerful online advertising and brand management for your local business. If you want a fully customized web presence without the hassle, call 480-360-0101 today!