WHY PROFESSIONAL PHOTOS IMPACT CUSTOMER DECISION-MAKING
Think back to some of the best business websites you visited. What were some of the qualities that caused that website to outshine the others? Was it the content? The service offerings? Maybe it was the photos? When you think of those photos, were they stock photos? We're going to guess that they weren't.
Since 2016, Green Thumb Local has been providing our customers with a professional photoshoot to increase their probability of acquiring new customers. Though we sometimes have questions leading up to the photoshoot, we never have any regrets or concerns after the fact. So why are professional photos so crucial for a business, and how does it impact customer decision making?
Professional photos build trust
People shop with their eyes. Most home service businesses don't have the luxury of someone finding their storefront and then deciding to walk in. They have to rely very heavily on exceptional service, their marketing efforts, and overall reputation--which isn't a bad thing. Having professional photos taken of a business with a clean-cut crew, matching shirts, and smiles ease a potential customer's mind on whether or not they want to invite this company to their home.
Professional photos properly showcase services in detail
Professional photography should showcase a plethora of the company's services. This is something that other images lack. Hiring a professional to take pictures offers customers an understanding of what matters most to the company and their key services.
For example, a moving company that specializes in large home moves and prides itself on using the absolute best equipment should show that. Their numerous photos should show a large-sized home move and the specific dollies or shoulder straps their customers should expect to see when they arrive.
Professional photos have smiling people and seem more personal
The smiling and familiar faces in the website photos should be the ones that show up at the customer's home. That seems crazy to some, but for most consumers expect that level of personalization when it comes to their purchasing decisions. Some people won't even call a business if they land on a website without photos that are specific to that business and that business alone.
Professional photos are real pictures of the business
It may not seem so important, but recent studies have shown that original photography converts 40% more often than stock photography. People feel more connected with original photos than the inauthenticity of stock photography. Everyone uses the same stock photo of a plumber under a sink. If you look the same, you're perceived as the same: average.
While taking out a cellphone and snapping photos of your business can suffice, keep in mind, original photographs taken without an understanding of lighting or how to space objects, can leave you worse off than where you started. Bad photos are still bad photos.
Professional photography directly impacts customer decision-making when it comes to trust, overall understanding of service offerings, and personalizing the message the business wants the customer to receive. That's why Green Thumb Local hires professional photographers at no additional cost to our customers and always provides a no-contract free trial to earn our client's business and trust.
Green Thumb Local is powerful online advertising and brand management for your local business. If you want a fully-customized web-presence without the hassle, call 480-360-0101 today! We offer a no-contract free trial.
