The Rise of Short-Form Video in Local Marketing

Bite-sized, scroll-stopping clips are taking over, and businesses are getting in on the action—sometimes with unexpected results.

Local marketing has a new best friend, and it's a short-form video. Bite-sized, scroll-stopping clips are taking over, and businesses are getting in on the action—sometimes with unexpected results. Because nothing says, "Trust me, I'm a local marketing expert," like a cat launching itself off the fridge mid-video.

Lights, Camera... Wait, Pants?

Short-form videos thrive on authenticity—and, occasionally, chaos. We've all seen it: the enthusiastic business owner filming a promo, only to realize their reflection in the mirror is proudly pantless. It's raw, it's real, and oddly, it works. Viewers love personality, and sometimes, imperfection steals the show.

Furry Co-Stars and Scene Stealers

Pets have a talent for making videos memorable. Picture a serious local marketing expert passionately explaining social media strategy—when suddenly, their cat swipes a coffee mug into oblivion. That clip? Viral. Audiences adore unscripted moments, and frequently, the real stars have paws.

The Great Outdoors… and Uninvited Extras

Shooting outside feels like a brilliant idea—until nature crashes the scene. Is a bird loudly narrating the pitch? Memorable. A squirrel face-planting into the frame mid-sentence? Instant gold. Short-form videos love authenticity, and what's more authentic than a woodland blooper?

Why Short-Form Video Wins in Local Marketing

Short videos grab attention fast. Platforms like TikTok, Instagram Reels, and YouTube Shorts thrive on quick, engaging content. They help local businesses showcase their personalities, highlight products, and connect with their community—no Hollywood budget required. The best part? Imperfections often boost engagement.

Tips for Making Short-Form Videos That Stick

Jump in, keep it light, and embrace the chaos. Hook viewers in the first few seconds. Add humor, show personality, and never fear a blooper. People love local businesses that feel human.

Short-form video isn't just a trend—it's a spotlight waiting for the business to shine. Grab a phone, hit record, and let the community see the real person behind the business. And if the cat steals the spotlight, even better. After all, in local marketing, authenticity is everything.

Green Thumb Local creates powerful online advertising and brand management for your local business. If you want a fully customized web presence without the hassle, call 480-360-0101 today!